Tapping Into The Content Community You Never Knew You Had

Coming up with a steady stream of engaging, high-quality content is essential for success. But there are times when your well starts to run dry. Research by the Content Marketing Institute shows that over half of marketers say their greatest challenge is creating enough content. So, when your flood of content ideas starts to become a trickle, the good news is that you can always turn to a broader content community for help. 1. Accept Guest Posts If your website has relatively high domain authority (DA), it shouldn’t be hard to find writers who are willing to write a guest post for you. Guest posting benefits both your website and the guest writer: you get quality content and the guest writer gains valuable exposure. Defining a set of guidelines up front that explain what you’re looking for and how the content will be used is essential to ensure everyone is happy with the outcome. 2. Conduct an Expert Interview Interviews with experts in your industry are another great way to come up with new content in a hurry. Respected experts have knowledge that your audience would love to soak up and they also help you make valuable connections. Be respectful of the interviewee’s time – do your research in advance so you’ll be armed with good questions and be flexible to do the interview in whatever format they prefer whether it’s via phone, Skype or email. 3. Curate Content Sharing great content by others can help you fill gaps in between your own content. Plenty of content marketers are taking advantage of this tactic with about a third saying they share curated content daily. When you share industry news or other relevant information with your audience, add your own comments or highlight critical points as these help boost your credibility and thought leadership. Customers are an often overlooked source of content. But if you can get your most enthusiastic customers to write a post for you or even write a review, it can carry a lot of weight with readers. Research shows that about 70% of shoppers consult customer reviews before they make a purchase. Consumers trust their peers, so what better way to add fresh content to your website than to share the words of a satisfied customer? If you want to take this idea to the next level, you can even put together a group of brand ambassadors who are in charge of posting social media updates and stories about your products. 5. Run a Contest Not all content is written: images and videos are equally valuable. Hosting a photo or video contest on your website can result in huge amounts of quality user-generated content that’s great for generating social-media buzz. Content is a Team Sport Well-performing, well-written content marketing doesn’t have to be a solo task. While your own content may be the foundation of your overall content strategy, sometimes involving others can go a long way to broadening your reach and diversifying your content mix.